Kent Household Income by Local Authority District
The Kent Economy and Household Income Simply Clicks is based in Kent. We also have a number of
Search Engine Optimisation
SEO
Grow Your Business With Our SEO Services
SEO is a fundamental part of a digital marketing strategy and can achieve high rewards for your business when coupled with PPC and website analytics. We have been boosting the organic search results for our clients since 2003 and provide SEO services primarily to businesses in Travel & Leisure, B2B and financial services industries.
A Focus on the Purchase Funnel
Our focus has always been on the techniques and the data that drive sales. Leads, enquiries and other actions that lead to a sale or the creation of a new customer or client relationship.
At different stages of the sales funnel, potential customers demonstrate different behaviours. By search term, by navigation or by device usage. We aim to understand how to stimulate a positive movement from the top of the sales funnel, through the “fuzzy” middle, towards the ultimate stage where a purchase or other conversion action is achieved.
Amplify Important Organic Visitors
Most SEO agencies will not tell you an immutable truth. That very website visits convert first time round. Seondly, that the larger or more critical the purchase the more visits and brand touchpoints are required. Therefore finding more ways to attract visitors becomes incressingly important.
Boosting Conversions is Key
The key objective of any SEO activity is to create a conversion. A positive action that leads from a website visit. That could be an enquiry form submission, a phone call or email, or signing up for a newsletter, making a download or becoming a social media follower.
Conversions must be nurtured. Those visits and visitors with the highest propensity to convert must be treated with respect and given the most attention.
Integrating paid and search traffic is perhaps the easiest way to boost conversions. Although PPC can be expensive, it can play a key role when integrated with an overall SEO-led search marketing strategy.
Local, National or International SEO
Search Engine Optimisation comes in various geographic dimensions. Local SEO, Regional SEO, National SEO and International SEO.
The type of SEO depends on the geographic reach of your client company, or the specific geographic requirements of a marketing project.
- In the UK, Local SEO focuses on marketing activity at the city, town or county level.
- Regional SEO focuses on marketing activity at a sub-national level. In thie UK, this could be a TV region, a collection of counties or even much wider as in the southeast, the midlands or the northwest.
- National SEO focuses on marketing activity at contry level.
- International SEO crosses into other countries. Either indvidually or collectively. An important component of international SEO is the use of different languages.